Digital Marketing
Digital marketing is a key strategy for the dissemination of any type of product
or service today. The internet has become the main source of
communication between companies and consumers and offers new
possibilities with digital marketing.
Digital Marketing has several aspects, so some strategies can be obtained, such
as content marketing, Whatsapp business, and e-mail marketing, widely used
by lawyers and law firms across the country.
This happens because such digital marketing strategies offer the target audience of these professionals necessary and important data on
subjects of interest to them.
They also enable easier and more direct communication between
consumers and professionals and allow for a more lasting
relationship, which always generates good results for both.
In this article, digital marketing will be defined as an important
tool for legal professionals and the trends of this strategy that are really
important for lawyers and Law Firms.
What Is Digital Marketing?
Digital marketing is a set of strategies
that publicize a brand, such as a Junction Jewellery company and what it offers on the internet.
It is different from traditional marketing because digital use different online channels and methods that allow its measurement in
real-time.
Most People are increasingly dependent on the internet
nowadays for anything. With the appearance of smartphones and
tablets, this access is available at any time and from anywhere.
The modern consumer searches for everything on the internet,
ranging from simple curiosity to the need for a service or information about a company.
Therefore, digital marketing is increasingly
important for companies such as digital access control services and professionals.
If the modern consumer researches everything on the internet,
companies, and products also need them to promote themselves.
What Is Legal Marketing?
When talking about digital marketing, it is impossible not to
think about the thousands of possibilities it offers, as in the case of legal
marketing.
This possibility exists because digital marketing is not a strategy
used only to sell or convince but a much broader concept.
Digital marketing focuses on taking care of causes,
engagement relationships, performance strategies, and after-sales, as
in the case of a cardboard recycling company.
Therefore, when a professional makes the correct use of legal
marketing, he is also looking for his consolidation as a professional,
obtaining several results.
Such metrics are related to the objective of the professional,
who can become an authority on a certain subject, be present on social networks
to interact more with consumers, attract a new audience, and several other
objectives.
The main focus of legal marketing is the interest of good law,
always within the rules of conduct of the Law. But this is only possible if the professional or office has a
team specialized in this type of marketing, using appropriate strategies.
Digital Marketing Strategies For Lawyers
There is much controversy regarding marketing for
lawyers, as it is not done for atmospheric monitoring companies and many others. A new code came into force within the
Guidelines of the Code of Ethics and Discipline of the Bar
Association. This new code contemplates digital media to make informational
content, as long as respecting some rules.
Among the main possibilities are:
- Content Marketing;
- Facebook;
- WhatsApp Business;
- E-mail marketing;
- Among others.
Content Marketing
In summary, content marketing aims to engage the target audience
of a company or professional. In other words, it aims to make the target audience get
involved, interact and establish contact with the brand, or, in this case,
lawyers.
As a result of this engagement, there is an increase in the
customer network because relevant and valuable
content is created.
This is because the professional works on several points as
the target audience, for example, attraction, involvement, and value creation.
This way, it is easier to create a positive view of your work on the part of
people, generating more business.
As an example of lawyers' use of content marketing, we can
mention blogs with content that addresses various subjects of
interest to the public and is related to the professional's specialty.
For example, a labor lawyer can create content for your blog
that covers issues related to changes in labor law. He can also talk about the new retirement rules and everything
related to worker rights.
It is very common for people to look for information about their
rights on the internet. When they come across a blog that clearly and objectively contains the
information they want, they understand that that
professional dominates the subject. The blog, then, becomes an excellent tool for the user and
potential client to have access to the lawyer.
Another important tip is to put the link to the professional's
profile on Facebook. Through this social network, the professional can share the
subjects posted on the blog and receive users' questions. Another
advantage of this network is that those who are already customers can classify
the professional. When other people see these comments, they feel more confident
and at ease to contact the lawyer.
WhatsApp Business
The use of apps like WhatsApp Business has also grown among
lawyers. This is because the basis of advocacy is communication, interlocution
between the parties involved, and a decision based on the law.
To make good use of WhatsApp Business, the first step is to get
an account for professional use only. The application allows the account owner to schedule times and
days for attendance.
It is important to set a time and post it on websites,
blogs, and social networks so that if the customer sends a message outside of
hours, he knows when he will be answered.
The professional must also define which subjects can be treated
by the application so that there is no difficult communication.
Besides, it is important to record an automatic message so that
the customer is not left unanswered. This basic organization prevents WhatsApp Business from becoming
a series of random messages that confuse professionals and displease customers.
E-mail Marketing
The use of e-mail marketing is very popular among companies in
the most varied sectors, as in the case of law firms.
It is through it that lawyers maintain their relationship with clients.
E-mail marketing helps in post-sale, that is, in the relationship between
company and professional, after the service has been sold.
Within the rules of the BARthe professional cannot shoot
e-mail marketing to anyone. Still, for partners and customers who already have
contact, the use of informative e-mails is welcome.
Legal Marketing Trends
For the next few years, marketing brings some trends. Any, as the TV in maintenance, needs to be attentive to trends in digital marketing.
In the case of legal marketing, one of the main trends is the
use of videos, lives, and streaming. Many professionals have used these media to
broadcast live webinars, online lectures, and even round tables.
On office pages, it is increasingly common for lawyers to take
time to deal with matters of general interest. This public service generates value for users and gives a
confident image of professionals.
Conclusion
Thus, knowing how to use the right resources in digital
marketing, the idea of marketing to lawyers
becomes much simpler and more accessible. Thus, it is possible to offer
important services and information to customers.
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